It’s Your Move
The most challenging thing about this fun-filled category, noted LaFichi, is just that—keeping the items fun. “We have to find something new every year,” she said. “When people come to the booth and ask, ‘What’s new,’ it becomes more and more challenging each year. But, we always try to come up with fresh ideas.”
Though Herz believes games and toys fare best by being cleverly matched with company messages, he said he doesn’t feel this limits the types of companies that can promote through toys, or the ways in which they can use them. “The ideas are endless, the connections that can be made between games and toys are limitless and when distributors enjoy pitching toys and games, the happiness becomes infectious. Getting people to smile and have a good time is always a plus, and nothing does that better than a toy or game,” he concluded.