Gannett Company Inc. Adds Creative Services to InnerWorkings Inc.'s Marketing Execution Partnership
InnerWorkings Inc., Chicago, has expanded its marketing execution partnership with Gannett Company Inc., Rochester, N.Y. Under the new, multi-year agreement, InnerWorkings Inc. will exclusively manage Gannett Company Inc.'s direct response team, and will provide a comprehensive solution for marketing execution—from creative ideation and design through production.
Gannett Company Inc. expanded its relationship based on InnerWorkings Inc.'s longstanding track record of improving direct response capabilities while managing Gannett Company Inc.'s U.S. consumer marketing print operations. InnerWorkings Inc.'s creative services team of 30 design professionals will sit onsite at Gannett Company Inc. and collaborate with InnerWorkings Inc.'s current print management team to enhance accountability, shorten turnaround times and optimize marketing efforts.
InnerWorkings Inc.'s creative services team will offer end-to-end creative execution, including graphic design, creative ideation, versioning, copywriting and pre-press support.
"This step will strengthen our long-term partnership by giving Gannett the opportunity to benefit further from the flexibility of our growing creative services team," said Harris Atkins, senior vice president of business development at InnerWorkings Inc. "Together, our creative execution, direct marketing and total production expertise provide Gannett with a one-stop partnership that brings new ideas, efficient operations and quality at every turn."
"InnerWorkings will ensure even stronger execution in support of our local market consumer sales requirements," said Andy Yost, chief marketing officer at Gannett Company Inc. "With InnerWorkings' help, Gannett's local media properties will continue to be served in a timely, professional and cost-effective manner."