Geiger Announces Further European Acquisition

Frank Murphy and David Tysall

U.K. distributor GeigerBTC, a subsidiary of Geiger, announced it is acquiring York-based distributor Response Marketing as part of its continued expansion strategy to support clients in the U.K. and across Europe.

Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the U.K. GeigerBTC made the acquisition as part of its plan to support the needs of global customers in North America, Europe and worldwide.

"We are really excited to become part of the Geiger family," said David Dysall, managing director for Response Marketing. "It's a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger's huge knowledge and global infrastructure."

"Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients,” said Geiger president and CEO Jo-an Lantz. "David and his team will bring a wealth of experience and enthusiasm to our U.K. colleagues.”

"We are delighted to have David and his team on board," added Frank Murphy, managing director of GeigerBTC. "We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy even better, local service going forward.”

For more information on Geiger, visit www.geiger.com.