Geiger Launches “Geiger Inspires” Initiative
During Geiger’s 62nd Annual National Sales Conference, the Lewiston, Maine-based company recognized its top performing sales partners. In addition, the yearly conference set the stage for Geiger Associates to work toward one element of the company’s nine-point philosophy—giving back to the community. The fundraising event at this year’s conference was particularly notable as Geiger branded its charity efforts as “Geiger Inspires.”
“Peter Geiger, executive vice president of Geiger, will oversee this ongoing project,” explained Gary Biron, manager of marketing and vendor relations for Geiger. “We encourage our sales partners and associates to submit a cause of their choice for consideration as the recipient for these funds. Since this was the first year that we formally referred to our efforts as ‘Geiger Inspires,’ Peter was given the privilege of selecting this year’s recipient—St. Martin de Porres Residence for Homeless Men and Women.”
St. Martin de Porres Residence for Homeless Men and Women is a nonprofit organization that strives to provide shelter, food, and clothing to persons in need, regardless of race, sex, ethnic origin or creed. The organization refers homeless persons to agencies providing assistance in overcoming their obstacles, with the ultimate goal of lowering the number of homeless persons in Lewiston. “Peter Geiger personally volunteers at the residence, cooking meals on a regular basis,” added Biron. This year, over 200 people attended Geiger’s annual conference, raising more than $6,000 for the worthy cause.
Geiger’s Annual Sales Conference is not the only event geared toward fundraising efforts. “We run a number of fundraisers at our Lewiston headquarters on a regular basis,” explained Biron. “The Lewiston-based fundraisers are always community-directed. This has been an extreme success; giving back to the community is just part of our culture.”
Geiger is the largest privately held promotional products distributor in the nation. Geiger operates 20 divisional offices across the US and is affiliated with more than 500 independent sales representatives. Geiger is also an internationally renowned manufacturer of calendars and planners and the sole publisher of the world-famous Farmers’ Almanac.