Geiger Launches “Geiger Inspires” Initiative
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“Peter Geiger, executive vice president of Geiger, will oversee this ongoing project,” explained Gary Biron, manager of marketing and vendor relations for Geiger. “We encourage our sales partners and associates to submit a cause of their choice for consideration as the recipient for these funds. Since this was the first year that we formally referred to our efforts as ‘Geiger Inspires,’ Peter was given the privilege of selecting this year’s recipient—St. Martin de Porres Residence for Homeless Men and Women.”
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