The manufacturing division accounts for less than 10 percent of the company's business. Geiger noted that despite looking like an easy business decision, it was still a difficult choice to make. "From a business point of view it's simple. From an emotional point of view, where you care about people who have put their lives in your hands, it's excruciatingly difficult and sad," he sad. "We kept it going, logically, beyond where one should have kept it going. But we did it because we are emotionally invested in it and wanted to give it our all."
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- Almanac
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.