Gemline Announces Expansion Into Hand Care Category

Gemline, Lawrence, Mass., announced today its expansion into the high-demand hand care category. Gemline has partnered with two leading personal care brands—Soapbox and Beekman 1802—to offer a range of hand care kits to help keep customers healthy in their homes, workplaces and wherever they travel.

Soapbox was founded in 2010 with a simple mission: to empower people to change the world through everyday quality purchases. Soapbox promotes one-for-one giving with each of its naturally derived, shea butter-infused products. For every product sold, the company gives back by donating bar soaps or contributing to health and hygiene initiatives in communities both domestic and abroad. Consumers can track their impact with a Hope Code found on all Soapbox product packaging.

“We’re proud to partner with Gemline and make our hand [and] body care products available to a wider audience, and grow our mission to bring hygiene essentials and education to those who need it most,” said Soapbox CEO and co-founder David Simnick. “During these unprecedented times, it’s critical for all of us to work together to not only meet demand for soap products, but also support nonprofits serving communities in need at the same time. We’re all in this together.”

Beckman 1802 is a goat milk skincare company founded in 2008 by a writer and doctor who recruited a farmer and inherited his herd of 100 goats. The company believes in clean ingredients and simple science; and is committed to keeping its products clean, safe and always cruelty-free. Goat milk is the key ingredient in all of its formulations, leaving skin clean, nourished and well moisturized.

“We started making goat milk soaps and gourmet cheeses in 2008, and one thing led to another,” Dr. Brent Ridge and Josh Kilmer-Purcell, founders of Beekman 1802, said. “Now we are proud to have over 180 employees and be recognized as one of the most successful lifestyle brands in America by Nasdaq, Inc Magazine and The Wall Street Journal.”

“We felt the timing was right for our business expansion into the hand care category, allowing us the opportunity to offer our customers a broad selection of hand care kits to help them stay healthy, especially as they return to work and adapt to a new normal in hand hygiene and health standards,” Gemline CEO Jonathan Isaacson said. “Partnering with these trusted personal care brands with strong retail presence enables us to provide quality products, while continuing to build our brand roster.”

For more information on Gemline, visit www.gemline.com.