Gemline, Lawrence, Mass., announced a strategic partnership with New York-based food and beverage-focused kitchen, gift and lifestyle products brand W&P. Gemline will be the exclusive supplier of select W&P products for the promotional products industry with an initial product offering consisting of kitchen and bar giftware styles launching September 2019.
Gemline launched a small selection of W&P products, paired with best-selling Gemline products and specialty food items, as part of its Gourmet Expressions by Gemline launch earlier this month to great success.
W&P designs and manufactures fresh ways to (literally and figuratively) shake up everyday encounters with food and drink by offering eye-catching products for the kitchen, bar, bookshelf and beyond. Its award-winning designs rethink the role of everyday objects, shaking up expectations in the world of food and drink.
“With innovative designs providing a fresh perspective in food and drink, W&P is the perfect complement to Gemline’s product portfolio,” said Jonathan Isaacson, CEO of Gemline. “The W&P brand enables us to provide more branding opportunities than ever before. We are excited about this new partnership and are confident that our customers will share our enthusiasm.”
“W&P has driven great success over the years, collaborating with corporate and promotional partners to connect our products with brands for gifting, value-add, incentives and events. We are thrilled to partner with Gemline to scale and diversify our reach into the promotional channel,” said Ryan Kelly, president of W&P.
For more information on Gemline, visit www.gemline.com.