Shades of Meaning
Yellow: Independence, Attention
Yellow hues are no stranger to the slow-and-steady buildup. Yet, after a long time as mere stage dressing, in 2009, Eiseman reported they will finally come to the forefront with mustard tones reigning supreme.
According to De La Vega, in the promotional wearables industry, this color is a definite possibility for those “willing to take the step” in the coming year. It could be a boon for branding, as yellow is a particularly eye-grabbing color. “In attracting people’s attention, yellow is the highest-visibility color. So, wherever it’s used, you absolutely have to look at it,” Eiseman affirmed.
But despite its potential, De La Vega admitted, “going with the bright colors can be a little risky sometimes.” It’s an investment for the supplier to expand a line’s color palette, and the hope distributors and end-users will be responsive can sometimes backfire. Still, “A lot of customers … are asking, ‘When’s the next color coming in?,’” he noted, and expressed plans to expand Article.1’s offerings in the coming year.