“Spa items show a brand cares about their customers,” noted Katie Kaalberg, director of marketing for Raining Rose in Cedar Rapids, Iowa. “It is an easy and inexpensive way to give them a little pampering.”
From a marketing standpoint, it seems only natural to align products with end-users at a time when shutting out the rest of the world is the name of the game. “A little pampering” could go a long way to break through the clutter.
Julie Warnock, co-owner of Gardena, California-based Bath Promotions, said her distributors find spa products make their way into an end-user’s inner sanctum simply by design. “They want to get this logo and this feeling next to people,” she explained. And while certain items might never make it out of the office, “You get an aroma diffuser, you’re going to take that home and you’re going to use it,” Warnock added.