Of course, for many (including this writer), knowledge of the housing world is limited to MTV’s Cribs and the computer game The Sims, and as a result there’s an entire generation that believes the average three-story house should have $50,000 in stainless-steel appliances and no stairs. To guide us through the mire, Mike Cirillo, Realtor and associate broker for Coldwell Banker Hearthside, Realtor in Philadelphia, spoke with Promo Marketing about the real world of real estate, and what distributors can do to build better housing promotions.
- People:
- Mike Cirillo
- Places:
- Philadelphia
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.