Getting Down to Business Gifts
7. Foster repeat business
Aim for more than just a one-time sale. Follow up with clients and learn their timelines for gift-giving or incentive programs. Or, try sending creative thank-you gifts of your own to keep your business top-of-mind and provide ideas clients can use in future promotions. "If it is an incentive program, it can last for years (continued repeat business), and if it is a business gift, it may occur once a year with the potential to repeat," said Tymula.