That's My Bag, Baby
In a perfect world, we'd all be billionaires, the Terminator franchise would have ended with the second movie, and promotional campaigns would run smoothly every time. There's not much we can do about the first two, but knowing the potential challenges of working with reusable bags can help you avoid setbacks.
The Tote: "I would highly recommend that distributors determine with the client what the main use will be for the reusable bags," said Flynn. "Knowing this will help them provide their client with the most appropriate bag for the occasion."
Semrow stressed the importance of working with a trustworthy supplier to ensure that a given promotion runs smoothly. "Since these bags are imported I would recommend that distributors deal with suppliers that they trust will stand behind their product and deliver a quality product on time," she explained.
The Biodegradable: Majewski pointed out that the same eco-friendly design that allows oxo-biodegradable bags to break down in landfills also gives them a limited shelf life. "They will start to degrade in two years depending on their exposure to UV and heat," he stated. "However, if they are stored in a cool, dry location they will remain usable for 5-plus years."
With everyone scrambling to "go green" these days, a reusable bag promotion will likely succeed on principal alone. Still, a little creativity never hurts, and totes and biodegradable plastic bags can be used in a variety of imaginative ways.
The Tote: "An organization can sell advertising space [on the tote] to local businesses and still feature its logo prominently," said Flynn. "In turn, the organization can earn income from the ad space as well as [the resale of] the totes."
The Biodegradable: Majewski described a promotion where a distributor working for a major store chain purchased a large quantity of the bags and planted tree seedling in them to highlight the bags' biodegradable properties. "An instructional card was given to plant the tree in the ground with the bag," explained Majewski. "The program was so successful and brought so much awareness that the chain has now switched all of its bags to oxo-biodegradable."