That's My Bag, Baby
MATERIAL
Choosing the right material for your reusable bag could be the difference between a memorable promotion and groceries scattered on the floor. Make sure you understand the capabilities and limitations of each type of material before settling on a bag.
The Tote: "The predominant bags of the past five years have been the nonwoven polypropylene reusable tote and grocery bags," said Virginia Semrow, president of American Ad Bag, Woodstock, Ill. "These bags have the characteristics of cloth in that they have stitched seams and feel like canvas. They are strong and send an eco-friendly message just by their use." She noted that much of a bag's strength depends on its GSM (grams per square meter), with higher GSM ratings yielding thicker, stronger bags and lower ratings allowing for bags that are less expensive to produce.