Getting Political
At supplier Stouse Inc., New Century, Kan., Michael Stoeck, its director of sales and marketing, ranks Stouse's biggest election sellers as signs, window decals and roll labels (which he deems a less expensive version of a button). Not only are these products cost effective, but they work, he said. "There's a lot of local voters that are uneducated on a county race, a city office, a sheriff or something like that, and so quite honestly the person's name that is out there and is recognized more often than not will get the vote because the other candidates—just no one ever heard of them," he said. "And so when those people do go vote, they go, 'Oh, I recognize Smith. I saw his signs. I was at the parade. I saw his volunteers.' And Smith gets the votes because he bought the promotional decals to promote himself."
- Companies:
- Stouse Inc.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.