Stoeck also suggested positioning yourself as a local source for promotional products. "Establish yourself as, 'Hey, I'm here locally. You can come to me. I will come to your office. I'm not just some online guy. You don't know the quality of that print. I will send you samples. I will get you a proof,'" he said.
The Effects of Promo
Not only do promotional items let end-users showcase their allegiance or plan to vote for a particular candidate, they also provide other perks. "A campaign sign in a supporter's yard is going to be seen every single time I drive by on my way to work, when I'm walking my dog or whatever it happens to be," Stoeck said. "If I'm behind a car at a light, and its got a decal in its window, I'm seeing that candidate's name the entire election cycle while that supporter has that decal on the car. So when you look at that cost per impression, it's not just that initial one, it's the additional, and those additional touches might propel me to go and look at their social media and what they're doing there and that's where the whole campaign program comes into play."
Promotional products also help voters to stay engaged, make a political statement and drive a political hopeful to victory. "If you get somebody to buy and wear your T-shirts and things like that, it probably engages them in ways that makes them more likely to remember to show up and vote on Election Day, which is a fairly big problem for campaigns—making sure your supporters come out. So if you can keep engaging them, merchandise can serve that role as well," Holmes said.