Gildan Activewear Launches "I Support..." Program
Gildan Activewear, Montreal, announced the launch of an innovative program called "I Support...." The "I Support..." program will award a selected charity up to $100,000 and is designed to create awareness of the importance of charitable donations and volunteerism within promotional products industry.
The "I Support..." program will ask participants to submit the names of the charities they personally support and the reasons those charities are making a positive impact on the world. These stories, initially gathered at industry trade shows, will be posted on genuinegildan.com where visitors will be able to vote for their favorite stories and charities, and share their interest through various social media sites.
On April 15, 2010, the votes will be accumulated and a mathematical formula will be applied to select the top 10 charities. An independent panel of judges will then review the top 10 charities, and assess the charities work as well as the quality of the stories supporting them against the core values of Gildan Genuine Stewardship.
The amount donated will be equal to 1 percent of the profits (up to $100,000) generated from now until June 30 from the sale of style 2000 Ultra Cotton Adult T-shirts in the nine colors contained in the Genuine Collection of colors.
For more information on Gildan Activewear, visit www.gildan.com.