Global Advertising Spending Expected to Rise to $579B This Year
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Media research agency ZenithOptimedia projected global adverting spending to grow 4.6 percent to $579 billion in 2016, an increase from the 3.9 percent growth last year, according to Variety.
"Rapid growth from countries that are relatively new to the international advertising market, combined with a resurgence of established markets that were damaged by the financial crisis, will keep the global ad market on track for healthy growth for at least the next few years," said Jonathan Barnard, head of forecasting for ZenithOptimedia.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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