Go Green Initiatives Take Hold at DirectMail.com
Prince Frederick, Maryland-based DirectMail.com (www.DirectMail.com), a leading provider of integrated direct marketing solutions, today released data on results achieved from “go green” initiatives implemented throughout the firm’s three-building physical plant in Calvert County, Maryland. By year, DirectMail.com’s proactive efforts to promote the highest environmental standards in its operations include:
Began recycling paper and cardboard as well as plastic, shrink wrap, corrugated boards and skids.
Transitioned to an electronic job management system to eliminate paper use in job jackets and tickets, price quotes and proofs and minimize paper use in customer invoicing and payment.
Remixed old ink and contracted with a private vendor to collect spent ink and chemical waste for recycling into road asphalt.
Converted to UV, vegetable-based, low-VOC inks and chemicals.
Created a free, national “Do Not Mail” list that allows people to opt out of receiving unsolicited catalogs, letters and postcards. DirectMail.com receives no compensation for providing this service.
Achieved Forest Stewardship Council certification, a designation conveying responsible consumption of forest products in production.
Switched from film-based plates to a computer-to-plate (CTP) system, at an equipment acquisition cost of over $200,000, to eliminate the use of film with heavy metals and developer and fixer chemicals. DirectMail.com recycles all aluminum CTP plates.
Acquired advanced sheeting and ganging technologies to maximize fit on every press run and minimize run time, energy use and paper waste.
Contracted with a private vendor to recycle computers, monitors, printers and other electronic equipment rather than dump in landfills.
Implemented an energy conservation plan that uses simple tactics, such as turning off all desktop computers, monitors and printers at the close of business; extinguishing office lights when not needed; using minimal after-hours lighting in production areas and hallways; and installing programmable thermostats, lighting system timers and energy-efficient bulbs.