Gold Coast Promotional Products Association Rebrands
As it continues to improve its presence in the business community, the Gold Coast Promotional Products Association (GCPPA), Miramar, Fla., announced its rebranding, featuring a sharper new logo.
“This is more than just a new logo for us," said president Steven Lazarus, MAS. "We’ve been making a lot of improvements to GCPPA over the last two years, and this change represents our continued growth and renaissance. It features several aspects from our history, while still looking cleaner and more modern.
“A lot of the credit has to go to board member Gloria Lafont, who not only was the driving force behind this rebranding, but also designed the new logo," he continued. "We owe a lot to her, for her determination to help us improve our imagery. We’re in the logo reproduction business. We should make sure our own logo is as attractive as those of our own clients."
For more information on GCPPA, visit www.gcppa.org.