Another idea is to identify your client's intended message and pitch chocolate, candy or mints that tie in with that message. Think cinnamon candies for a business marketing a "hot" new product or breath mints for a company advertising "fresh" deals. Dengler provided another example. "Careerbuilder.com used our gummy worms in a header bag to get the message across about what they do, but in a fun and innovative way," she said. "The front of the header card said 'here's your bait,' and when you turned it over it said 'Now go catch someone exceptional.'"
If your client is still unsure what kind of candy to choose, try giving samples until you find something that works. "I think the biggest key to success is having samples for the end-user to try," said Dengler. "Just as someone touches a shirt to feel the fabric, they would want to taste food before buying."
There's a reason restaurants put so much emphasis on plating—if food doesn't look good, people won't want to eat it. The same is true in the promotional industry, especially with decorating food packaging for end-users. "Presentation always matters a great deal when it comes to promotional products, but especially with food because it appeals to all senses," Dengler noted.
Fortunately, there are plenty of options for creating effective packaging. Dengler mentioned standard decorating methods, as well as a few edibles-specific ideas. "Aside from printing, we offer corporate-color sprinkles and foil wrappers for our chocolate-dipped treats, and bows in every color and size to decorate packaging," she said.
Shechtman recommended combining chocolate, candy and mints with other branded items to create a gift basket or bundle that complements your client's goals. "We suggest either stock or custom gift bundles based on input from the distributor as to the nature of the event or theme, the demographic of the recipients, logo colors, and of course, their budget," she explained.