Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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The pitch
The first thing distributors will need to address when selling chocolate, candy and mints is when to sell. Traditionally, edibles have been viewed as a fourth-quarter promotion, something to be sold for the holidays. And this is true, to an extent. "The fourth quarter is what we call 'low-hanging fruit' for a distributor to open new doors and new business opportunities moving forward, which is also an opportunity that many times can be missed," said Sheila Shechtman, CEO of Gifted Expressions, Shrewsbury, Mass. "It is a wonderful way to engage a new customer, versus cold calling, etc."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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