Shechtman gave an example. "For a Universal Studios holiday promotion, we designed a Grinch Who Stole Christmas theme," she said. "[We] used elegant gold star packaging and a globe keepsake bank, their logo being a globe. We filled it with great treats for each of their clients, movie stars, etc. to enjoy, and towered all the components into a beautiful bundle," she continued. "A Grinch plush was provided to us by the distributor, to bring a smile when the tower was first opened. The gift was so successful that we were brought back in to design another campaign for their 100th anniversary celebration."