Goldstar Appoints RJ Hagel as Director of Global Marketing
Goldstar, San Diego, announced that Robert "RJ" Hagel has been appointed as director of global marketing. Passionate about evolving the Goldstar brand globally, Hagel has been a driving force in Goldstar marketing for more than eight years. Formerly Goldstar's senior marketing manager for Europe and North America, Hagel is now responsible for all global marketing activities and teams.
"I am very excited to continue on this amazing journey with Goldstar, and to continue growing and supporting our business in this new 'post-pandemic' world," Hagel said. "Not only am I surrounded by an incredibly passionate and visionary team, we've got the support of an equally great company that was just recognized as one of PPB's '2022 Greatest Companies to Work For.' As we continue to evolve, I see a very bright future for Goldstar and the opportunities that lie ahead to become a more significant supplier brand across all of North America and Europe."
"Across Goldstar, we are working hard to strengthen our position as one global supplier organization offering an unbeatable service to our distributor partners," said Howard Cubberly, global general manager for Goldstar. "RJ has been an innovative and creative force within Goldstar for many years, and has been instrumental in evolving our brand and advertising campaigns to optimize promotion of our core value proposition of simplicity—all-inclusive pricing with emphasis on full-color decoration in writing instruments, drinkware and bags. I am excited to work with RJ and our marketing teams to elevate the experience, service and product range we offer to specialty advertising distributors across Europe and North America."
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