It's Easy Being Green
Golf apparel might change with the times, but its popularity remains strong
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Maria Raha
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That’s a lot of green. The figures spotlight a quantifiable core audience attentive to the sport’s products, while golf’s undeniable ties to networking opportunities and travel indicate a higher level of product exposure to a business-savvy population. It all forms a compelling, continuing argument for the apparel’s—not to mention the game’s—rapt and mobile audience.
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Maria Raha
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