Hottest Summer Apparel Fashion Trends Set the Stage for Branded Clothing at Gorilla Marketing
Riverside, California-based Gorilla Marketing, a premier promotional products company, is helping companies expand brand awareness with the latest trends in summer apparel for branded clothing.
Following the lead of L.A. Fashion Week, Gorilla Marketing is taking corporate apparel and branded clothing to new fashion heights. Gone are the days of plain business attire and logo polo shirts. Today, companies can emblazon their brand name on designer shirts, cotton tees, sweatshirts, lightweight jackets and ball caps.
Companies can create their own celebrity style by embellishing promo merchandise with embroidery, screen printing, glitter, flocking, rhinestones and other design elements.
L.A. Fashion Week revealed that summer trends will be full of brilliant jewel tones, metallics, sheer fabrics with transparent layers and vintage wear with sleek, clean lines. Furthermore, eco fashion is leading the way for companies to be a part of the environmental solution while promoting their brand.
Gorilla Marketing President Chris Arranaga suggested, "Providing trendy clothing that keeps recipients cool during hot summer months while looking chic is a fantastic approach to marketing. Current fashion trends embrace uniqueness and that opens the door for a lot of creativity and one-of-a-kind designs."
Summer months are ideal for making use of organic cotton and other types of eco-friendly fabrics such as bamboo and organic hemp. Combining bright colors or using metallic embroidery thread is a great way for companies to share marketing messages while providing sustainable fashion.
"Many companies are getting involved with eco-fashion to brand their business as a trendsetter," stated Arranaga. "Consumers appreciate businesses that express an interest in environmental concerns, so pairing summer fashion with eco-friendly fabrics gives owners an advantage over competitors."
Companies don't need to hire a fashion designer or buy clothing that is made for runway models. Instead, summertime promotional apparel should be comfortable and cool, yet trendy enough that recipients will want to wear it on a regular basis.