HALO Acquires Captive8 Promotions
HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions.
“[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric offerings we provide at HALO. The addition of Captiv8 to our successful selling and operational teams in New York City—HALO Recognition and the [former] Axis Promotions group—will enhance our strategic market strength in this key market.”
Shapiro will continue as senior vice president of sales with HALO.
“Our business continues to grow, and the extensive support HALO provides clients will expand our offering to our current customers and allow us to attract new business as well,” Shapiro said. “The Captiv8 team is excited to present the breadth and depth of HALO capabilities to our clients.”
“Captiv8 is a perfect example of the synergy that drives HALO’s growth strategy,” said Jim Stutz, HALO’s executive vice president of sales and business development. “The Captiv8 team will provide insightful client development expertise through product design, and HALO will expand the resources available to Captiv8 clients.”
Captiv8’s sales, support and creative services team will maintain their Manhattan presence, expanding HALO’s footprint in the New York City market.
For more information on HALO, visit www.halo.com.