HALO/Lee Wayne Acquires Novelties Group
Sterling, Illinois-based HALO/Lee Wayne, announced the purchase of the Advertising Novelties Company, a promotional products distributor based in Tulsa, Oklahoma in an all-cash transaction. Advertising Novelties Company's 17-member sales team will join HALO/Lee Wayne, selling under the Lee Wayne brand. According to Marc Simon, HALO/Lee Wayne CEO, “AdNov has successfully served an impressive client base for over 70 years. Their culture of serving their sales force and clients fit very well with the HALO/Lee Wayne service model.” Wayne continued, “We are pleased to have the financial strength in these challenging times to create opportunities for Randy Elliott and his sales team.”
According to Randy Elliott, Advertising Novelties Company's, president, “We have always had a keen focus on growing our business through service and innovation. HALO/Lee Wayne has incredible marketing tools, and a service platform that will be a substantial upgrade for our customers.” Operational responsibilities for Advertising Novelties will be transitioned to HALO/Lee Wayne’s operational headquarters in Sterling, Illinois immediately.