HALO/Lee Wayne Adds Kelly White Marketing
Sterling, Illinois-based HALO/Lee Wayne announced the affiliation of Kelly White Marketing, a promotional products distributor based in Richmond, Virginia. Kelly White Marketing's four-member sales team will join HALO/Lee Wayne, selling under the Lee Wayne brand.
According to Dale Limes, HALO/Lee Wayne senior vice president of sales, “Barry Latimer and Jay Powers have built a great team. Our strategy is to partner with powerful regional distributors like Kelly White [Marketing] who have established a solid reputation with their clients and within our industry.”
Jay Powers, Kelly White’s vice president, noted, “HALO/Lee Wayne’s culture of serving their sales force and clients fit very well with the service model we wanted for our valued clients. HALO/Lee Wayne’s financial strength and industry position will mean greater value and expanded service for our customers.”
Kelly White Marketing president, Barry Latimer, added, “We didn’t just want to survive this challenging economy. We wanted to thrive and prosper by gaining market share. Richmond was one of many markets HALO/Lee Wayne was interested in. It’s a perfect win-win, and our clients may be the biggest winners of all through this affiliation.”
Operational responsibilities for Kelly White Marketing will be transitioned to HALO/Lee Wayne’s operational headquarters immediately.
For more information on HALO/Lee Wayne, visit www.leewayne.com.