HALO/Lee Wayne Launches New Web Experience
HALO/Lee Wayne, Sterling, Ill., announced improvements to its corporate Web site at its national sales meeting. Jim Stutz, HALO/Lee Wayne executive vice president of sales and business development, coordinated the project. Stutz commented, “Each year our Web site generates thousands of sales leads that result in over $2 million in sales for our account executives around the country. By combining an enhanced user experience with the latest search engine optimization (SEO) technology, our goal is to double the amount of sales leads we distribute directly to our account executives.” Stutz continued, “Our new platform offers the most dynamic user experience available from any distributor in our industry.”
According to Dale Moir, senior vice president of IT for HALO/Lee Wayne, “Our new site is the result of months of research and one-on-one interviews with our sales team and current clients and prospects with the focus on enhancing the site-visitor experience. Our new site provides an enhanced shopping experience for site users, market-specific case histories and testimonials for a variety of industries, along with a variety of other qualitative improvements." Moir concluded, "Our strategy was to use advanced technology to attract clients and prospects to the site, while enhancing the content to differentiate our offering from other industry distributors.”
For more information on HALO/Lee Wayne, visit www.haloleewayne.com.