Handle With Care
3. PERSONAL CARE KITS
Where to Sell
Chris Flynn, national sales manager for TARGETLINE, Owosso, Mich., mentioned obvious markets like travel and hospitality, but pointed to emerging markets in manufacturing, education, insurance or finance. "Wherever you see an industry with a seminar, trade show or a need to travel, you will find a need for these types of items," he advised.
A Promotion Idea
Flynn mentioned one promotion where a large university wanted a custom personal care kit containing various items for new students, including a sewing kit, a toothbrush, toothpaste, bandages and more. "By giving this away to incoming freshmen, [the university] not only presented each student with usable items that some of them may have forgotten, but they also gave them a reusable zipper pouch that had all campus security information on the logo," Flynn noted. "They were able to get information into the students' hands in a package that is useful, and one that many will hold onto."
What to Watch
Many personal care kits contain aspirin, antacids or other medicines, but Flynn explained that some companies are unable to give away medication under certain providers' liability insurance policies. "In these cases we are able to create custom kits that exclude any of these types of amenities," Flynn said.
Next: Travel-size Products