Hanes Changes Name of Authentic Tagless T
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Mike Reed, director of marketing, said the new Tagless initiative is in response to embellishers’ desire to offer end-users the same tagless shirts available in retail. “The Authentic name meant more to us than it did to screen printers; and since most screen printers were already calling it Hanes Tagless, we turned it over to them. It’s their shirt,” said Reed. “Say goodbye to Authentic Tagless and hello to Tagless 6.1.”
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