HanesBrands Completes Acquisition of DBApparel and Increases Full-year Earnings Guidance
The purchase of DBA is Hanes' second major acquisition in its core intimate wear categories in the past year, making it one of the largest intimate wear companies in the world. Maidenform, a leading seller of bras, shapewear and panties primarily in the United States under brands such as Maidenform and Flexees, was acquired Oct. 7, 2013. By contrast, DBApparel is a leading seller of bras, hosiery and underwear primarily in Europe under such strong European consumer brands as DIM, Playtex, and Wonderbra.
"Combining DBA's brands, product development capabilities and talented employees with HanesBrands' innovation, supply chain and talented employees makes our company a true international powerhouse in intimate wear apparel," Evans said. "The Hanes and DBA management teams are already collaborating on integration planning to unlock value for employees, consumers, retailers and the business."
There are significant opportunities to leverage innovation and the increased scale of the combined company and its primarily self-owned global supply chain. DBA utilizes a mix of self-owned manufacturing and sourcing from third-party manufacturers.
In Western and Central Europe where Hanes does not have a material presence, DBA is a leader with intimate wear product offerings that mirror those of Hanes' existing intimate wear segment. DBA is No.1 in market share for intimate apparel in France and Spain and No. 2 in Italy; No. 1 in men's underwear in France and Spain; and No. 1 in hosiery in France and Germany. In addition to DIM, Playtex and Wonderbra, strong national brands include Nür Die hosiery in Germany, Lovable intimate apparel in Italy, and Abanderado men's underwear in Spain.
Hanes and DBA were formerly separate sister companies under the ownership of Sara Lee Corporation. In 2006, Sun Capital acquired DBA and Hanes spun off into an independent public company. Now together, Hanes holds the worldwide apparel rights to the Playtex, Wonderbra and DIM brands.