Hanes Imagewear Announces Best-Selling Hanes Beefy-T Going Tag-Free in 2010

Consumers have used strong words to describe tags: itchy, scratchy, irritating, distracting. Over the course of 2010, the new Tagless Hanes Beefy-T T-shirt will make all of this irritation simply go away.

This is the Hanes brand’s second major leadership role in Tagless T-shirts. Several years ago, the brand announced that it was introducing tag-free neck labels in all of its underwear and casual T-shirts. Today, Hanes products are found in nearly 9 out of 10 American households and Hanes is the No. 1 apparel brand for family basics.**

“Hanes has built a reputation for quality, comfort, fit and value that is unmatched by any other manufacturer,” said Marsh. “We continue to look for new and innovative ways to develop products that meet consumer needs and deliver solid financial performance for our customers. Taking the Hanes line tag-free is another step down the road of ultimate comfort for everyone.”

Hanes introduced the new Tagless Hanes Beefy-T and its Destination Tagless campaign during the decorated apparel industry trade shows in January with a special movie-themed presentation. The brand intends to expand the Destination Tagless theme throughout the year with advertising, promotions and other creative programs.

“Consumers strongly prefer a Tagless T-shirt, and they need to know from decorators and promotional products distributors that this is now an option in our industry with the original Hanes Tagless 6.1 T-shirt and the new Tagless Hanes Beefy-T,” said Marsh. “Our Destination Tagless campaign is the perfect vehicle for creating awareness and excitement for tagless T-shirts both inside and outside the decorated apparel industry.”

About Hanes Imagewear

Hanes Imagewear is a major supplier of T-shirts, sportshirts and fleece to the decorated apparel industry under the Hanes, Hanes Beefy-T, Champion and Outer Banks labels. Hanes Imagewear is part of Hanesbrands Inc., a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands.