“Hanes is on a mission to make the world a more comfortable place,” said John Marsh, senior vice president/general manager of Hanes Imagewear. “Now is the time for the decorated apparel industry to embrace tagless T-shirts in a big and exciting way and Hanes is happy to lead the way.”
Consumer research says it’s time to surrender the tag as well. When asked to describe their perfect T-shirt, consumers list “tag-free,” second only to “soft” in frequency. The overwhelming preference for tag-free neck labels extends into the decorated apparel industry as well. When graphic T-shirt wearers were asked to compare a Hanes Tagless T-shirt with its four largest competitors, 94 percent who had a preference chose Hanes versus the competitive tagged T-shirts.*
- Companies:
- All American Awards
- Outer Banks