Hanes Plants the Seed for a Greener Earth Day and Arbor Day
Hanes announced it will offer consumers the opportunity to help plant trees in areas in need through a partnership with the Arbor Day Foundation. For every qualifying purchase of three Hanes products with mail-in redemption and proof of purchase from April 1 through May 15, Hanes will send the purchaser a free Hanes Earth Day T-shirt and will donate a dollar to the Arbor Day Foundation.
For every qualifying redemption of Hanes product purchases, the Arbor Day Foundation, which works to replant trees in America's national forests that have been damaged by fire, insect or disease, will plant a tree on behalf of Hanes and its consumers, up to 20,000 trees.
This consumer promotion and the Arbor Day Foundation alliance come just in time for the 40th anniversary of Earth Day on April 22 and National Arbor Day on April 30. This effort also underscores the brand's ongoing commitment to environmental stewardship. Consumers are encouraged to visit www.facebook.com/hanes to find out how the brand plans to celebrate the special days throughout the month of April.
"Our mission at Hanes has always been to provide superior comfort, and we hope that our consumers will take comfort in the fact that we're doing our part for the environment," said Sidney Falken, senior vice president, Hanes brand. "We can't think of a better way to celebrate Earth Day and Arbor Day than with a promotion that gives back to consumers and the Earth."
Trees donated by Hanes will be planted in the Hiawatha National Forest in northern Michigan. These trees will be part of the North Pine River restoration project which will add long-lived conifer species to the area. The trees will be planted throughout more than 60 acres alongside a three-quarter-mile stretch of the coldwater stream.
"For 20 years, the Arbor Day Foundation has worked with members and partners to help replant our nation's forests," said John Rosenow, chief executive and founder of the Arbor Day Foundation. "The need for more trees in our nation's forests is great, and we are thrilled to be working with Hanes to plant trees in the Hiawatha National Forest. The trees will help clean the water and provide habitat for wildlife. By involving its customers in this important tree-planting initiative, Hanes is a great example of a company that is helping to make a positive impact on the environment by planting trees."