Hanes Plants the Seed for a Greener Earth Day and Arbor Day
The Hanes Earth Day T-shirts are made with eco-friendly features, including lead-, nickel-, formaldehyde-, and phthalate-free inks and without the use of bleach or dye, which means fewer chemicals and less energy were used in the creation of the shirts. Hanes also offers select EcoSmart products like fleece and socks made from recycled fibers.
Hanes has launched new environmental advertising and a consumer Web site. The humorous "For Future Generations" television ad, which will air during popular prime time shows such as "American Idol," the spring premiere of "Glee," and "Modern Family," features a man wearing eco-friendly Hanes products while shopping. The viewer quickly learns that he is doing his small part to keep the planet green for future generations. His friend, who is not wearing Hanes products, is the victim of disapproving (yet endearing) glares from children in the mall, as they recognize he is not doing his part to ensure a greener future for them.
Hanes has also introduced a new consumer Web site (www.hanesgreen.com) where visitors can learn more about the brand's environmental responsibility effort and watch the "For Future Generations" ad. The Hanes green Web site will also offer information and ideas for how consumers can take small steps toward making more responsible environmental decisions.
Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.hanes.com. Hanes is a flagship brand of Hanesbrands Inc. For more information on Hanes, visit www.hanesbrands.com.
About the Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation organization of more than one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.