HanesBrands Announces Imagewear Strategy, Exits Private-Label Industry and Plans Divestiture of Outer Banks
HanesBrands, a leading marketer of branded everyday apparel headquartered in Winston-Salem, N.C., today announced that it will narrow the focus of its worldwide imagewear business by restructuring to exit noncore segments and reduce risk. Imagewear, which sells basic apparel to wholesalers in the screen-print market, accounts for 8 percent of the company's sales before the actions. The company is announcing the sale of its European imagewear division and, in the United States, the exit from the private-label category and the planned divestiture of its Outer Banks brand.
Hanes signed a definitive agreement on Friday, May 25, to sell its European imagewear division to an affiliate of Smartwares B.V. for 15 million euros (approximately $20 million) and expects to close on the sale this week. Additionally, the company has informed its U.S. wholesale screen-print channel customers of its decision to discontinue private-label production and exit its Outer Banks business. Hanes will work with affected customers on transition plans.
To reflect its new strategic direction, the company will change the name of its imagewear operations to branded printwear, which will be focused on Hanes and Champion branded products in the United States with improved operating margins. Annual sales are expected to be approximately $150 million in 2013.
"We are a branded company. That includes being committed to branded printwear in the United States where we can partner with our wholesale customers to take advantage of our strong consumer brands and product differentiation," said Richard A. Noll, chairman and chief executive officer of Hanes. "With our exit from Europe, we can devote all of our energies to growing our branded portfolio in core geographies in the Americas and Asia."
The company first announced plans to adjust its wholesale business in its fiscal year 2011 report this February. In that statement, the company stated it would "de-emphasize the promotional basic sector while maintaining its presence in the more profitable premium-product and core-product sectors where the company has a stronger position." HanesBrands further cemented this position in its first quarter 2012 report, issued in April.
Hanes expects to incur pretax charges in the second quarter of up to $85 million to $95 million, substantially all noncash, for the write-off of intangibles, the loss on the sale of the European business, inventory markdowns, and other related items to the imagewear actions. The company expects no other restructuring actions for imagewear or any additional charges related to imagewear or any other aspect of its business this year. The announced restructuring will reduce previously expected net sales, primarily in the second half of the year, by approximately $60 million but will have an insignificant impact on operating profit. Excluding the impact of the charges for actions, Hanes is reconfirming its previous 2012 guidance of $2.50 to $2.60 for diluted earnings per share and free cash flow in the range of $400 million to $500 million. All other 2012 guidance and the 2013 EPS outlook remain the same. GAAP EPS guidance will be updated to reflect the actual charges incurred when the company reports second-quarter results.
For more information, visit www.hanesbrands.com.