HanesBrands Introduces National Park Foundation T-shirt Promotion
HanesBrands Inc., Winston-Salem, N.C., has introduced its first collection of ComfortWash T-shirts supporting the National Park Foundation in select Walmart stores near nine of our country’s most beautiful and recognized landmarks. Each store will carry one design to promote its regional recreation area.
Consumers near Acadia National Park, Blue Ridge Parkway, Grand Canyon National Park, Grand Teton National Park, Great Smoky Mountains National Park, Olympic National Park, Rocky Mountain National Park, Yosemite National Park and Zion National Park can pick up a T-shirt while supplies last. Those living in other areas of the country can continue to purchase these and other T-shirts designs that support NPF on Hanes.com.
The designs in this summer’s promotion in Walmart are printed on crew neck T-shirts made with 100 percent American-grown, ring-spun cotton from U.S. farms—among the most environmentally sustainable cotton grown in the world. The ultra-soft T-shirts are garment dyed and have a vintage, lived-in look
“For Hanes, our commitment to comfort goes far beyond the clothing we create,” said Rachel Newman, vice president and general manager of Hanes’ activewear business. “We are committed to being an apparel industry leader in environmental stewardship and social responsibility. Through this partnership, we are focused on inspiring more people to embrace, visit, support and protect our national park treasures.”
Hanes and the NPF, the official nonprofit partner of the National Park Service, launched a five-year partnership in April 2018 to encourage awareness, exploration and conservation of America’s parks. As part of the Find Your Park/Encuentra Tu Parque movement, Hanes was the first NPF partner to incorporate the iconic arrowhead logo in product designs. The partnership will generate at least $4 million for NPF to support national parks and feature apparel from the company’s Hanes, Alternative and ComfortWash brands.
“Working alongside the National Park Foundation to develop our designs has allowed us to create a unique product that encourages people of all backgrounds to get outside and explore the world around them,” Newman said. “We are excited about this promotion, our overall collection and the opportunity to continue developing our partnership during the next few years.”
For more information about HanesBrands Inc., visit www.haneslocator.com.