2. Look for Quality
While a safety product may be a great option for your client, Gisser advised that not all kits are the same. Some components that aren't domestically made may be poorer quality, including flimsy auto booster cables, plastic—as opposed to metal—tire gauges and too thin emergency blankets. After all, you don't want to sell a safety product that may not actually be safe.
3. Consider Power-ups
While the power station has been around for more than 30 years, its newer, smaller relative—the power bank that charges smartphones, tablets and other electronic devices—has become a popular seller, too. It is a hot item because it offers users a different sense of security. Aside from a phone's possible use in an emergency, this product also has expanded the safety category. "It's not always about being safe," Gisser said. "It's also 'Is a product really useful?' and 'Does it make life more pleasant?' because if we're always just preparing for safety, what's the use? Life should be sweet a little bit, too. And being able to charge your smartphone and have it right then and there so you can continue whatever you do with your smartphone is nice."
4. Focus on Usefulness
End-users hold on to items they find useful, so prepare them for situations they may encounter with versatile items, such as a first-aid or emergency/survival kit, which can be refilled to extend its lifespan. "These are items that everyone should have on-hand for peace of mind, and can cover everything from minor cuts and scrapes around the house, to more serious situations such as hurricanes, tornadoes, floods and snowstorms," Cameron said.
Keep in mind that safety products are practical and functional, and therefore will be used over a long period of time, providing a constant and fond reminder of the brand. "When selling safety products, distributors should focus [on] the 'goodwill' factor," Cameron mentioned. "The recipient is going to appreciate and feel good about receiving the product, and that feeling will be attributed to the company that gave them the product."