A Place to Hang Your Hat

WORK UNIFORMS

A central piece of many workplaces, there are a couple of things to keep in mind when selling headwear intended for uniforms. Karlicek suggested selling caps made from inexpensive, flat or unbrushed twill while trying not to compete as a commodity. "Try to make the cap part of the customer experience," he said. "Because when a customer deals with an employee, it is a touchpoint and part of the brand experience."

Yvette Dominguez, marketing manager for Otto International Inc., Ontario, Calif., suggested pairing your cap offers with T-shirts or other uniform pieces, and also getting them from the same manufacturing source in order to guarantee a perfect color match. "The caps and shirts' color match exactly because they are cut from the same material creating a great uniform option," she said.