Hit (the track) and Run
Even for the motivated exerciser, long office hours and hectic travel schedules almost always push workouts to the wayside. Leed’s, New Kensington, Pa., recognizes the quandary that traveling for work often presents a fitness-oriented person. “Leed’s has a team of in-house designers that work[s] to make each product multi-functional and innovative for the user,” said Lindsay Hoylman, marketing specialist.
When a marketer promotes with products focusing on fitness, a certain quality of caring is communicated to end-users. Toronto-based Ecorite strives to take the message further and communicate that consciousness through all of its products. “As a company, Ecorite has an ecology focus,” said Michael DiRezze, business development manager. Ecorite donates 1 percent of its sales to the World Wildlife Fund. “We make environmentally friendly choices at every opportunity,” noted DiRezze.
This act of making healthy choices is trickling down to Ecorite’s product line, as well. The company is expanding its health and wellness line. “Fitness is [at] the forefront at Ecorite, and in society in general,” said DiRezze. “I think people really grab onto that—they see the product and understand that this company has values.”
The best way to give a logo the maximum amount of exposure is to give end-users a useful product. Ecorite’s Yoga Kit is a combination of its popular, individually sold Yoga Mat and Yoga Bag. “This product can be used for lots of different fitness activities, not just yoga,” stressed DiRezze. “And our clients use this anywhere from law firms to gyms and anywhere in between. It has quite a promotional reach.”
Fitness products make phenomenal promotional items because of their useful, practical nature and flexibility in promotions. Promoting with other kinds of products can only carry a message so far—too often into the bottom of a desk drawer. By putting a promotion on a usable product, a company or cause can earn itself ultimate visibility. People across the country are making it their business to commit to fitness, and smart distributors should make it their business to promote through fitness.