A DOSE OF GOOD Advice
DISTRIBUTORS WOULD DO well to check out the latest health and wellness products.
From items comprised
of amped-up oxygen to
those that undergo rigorous testing
to ensure efficacy and even those that help ease neck pain, this year’s health and wellness products have come to the aid of ailing bodies and bottom lines.
A REFRESHER COURSE
Ballanda Corporation, Santa Fe Springs, Calif., brings something breathtaking to the industry this year—oxygen. The company is the exclusive supplier of O+ (Oxygen Plus), a portable oxygen product that “boosts energy, increases alertness and alleviates the effects of jet lag, altitude and [hangovers],” according to the product’s marketing collateral.
Ann Law, company vice president and customer service representative, said O+ initially became popular in retail with the rise of oxygen bars. “People wanted to get revitalized and have more energy,” she said. “So, we decided there was a need for [the portable], personal use of oxygen and brought it into this market.”
What’s the big deal about O+? For starters, Law said the product contains a higher concentration of oxygen—90 percent to be exact—than ambient air’s 21 percent. Furthermore, while she stressed O+ only should be used for recreational purposes and not as a medical device, she noted the enriched oxygen contained in the product is equal to the grade used in hospitals.
Available in peppermint and pink grapefruit
flavors, O+ comes in three sizes: the O+ Elevate Pack, which includes the 8" O+ Stick and a refillable container; the O+ Mini, which includes three packaged 4" bottles; and the O+ Mini 101, comprising of a single 4" bottle that can accommodate full-body customization. A clear pouch also is available for transport of the miniature sizes.
While Law mused about the possibility of the product replacing bottled water, her husband and company president/CEO, Caleb, rebuffed the idea, stating O+ can be used in conjunction with H2O. “I don’t think this will replace water,” he said. “Oxygen will just be another avenue by which to boost one’s energy.”