Here Comes the Sun
A big benefit of following runway trends this year? The minimalist trend of white, white and more white. "White is actually really big in fashion right now," said Clifford. Margaret Crow, director of marketing for S&S Activewear, Bolingbrook, Ill., noted that white is not just a basic, but also is worn "as a statement color." If your client's event calls for a more flamboyant hue, Crow listed other colors for summer. "Popular colors this season are: yellow, in many tones, even to the extreme of safety yellow as a fashion statement; pink, more in berry shades than pale; blue, all shades but in particular navy blue … and orange, bright and especially in accessories. Round out these color trends with earth tones, particularly in the spice family," she said. Clifford offered some other colors choices: watermelon, island blue, grape and titanium. This range of colors allows distributors to please all end-buyers and end-users.
- Companies:
- Kavio!
- S&S Activewear
- People:
- Jessica Clifford