Help collegiate wear fly the friendly skies.

According to Joe Ebaugh, director of trademark licensing at the University of Maryland in College Park, Md., the school is always looking for areas of opportunity in which to place their products. In particular, "We'd love to be in more airport locations in Baltimore and Washington," he said. And it's no wonder. In such a high-traffic area, there's arguably no better way to reach transient students, potential students and fans. For distributors, it could be a valuable foot in the door in a highly lucrative market. "We're always looking for someone who has connections that can get us into those locations, Ebaugh affirmed.