HH Global Enters Marketing Partnership with GNC
HH Global, Chicago, announced a three-year partnership with GNC Holdings Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs.
"We are thrilled with GNC's decision to partner with us," said Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for retailers and are pleased with the increased rate of adoption by brands such as GNC. As GNC's strategic partner, we look forward to delivering the cost savings and process efficiency of our flexible, technology-enabled model in support of their marketing efforts."
"We put HH Global through a competitive process," said John Learish, senior vice president of marketing for GNC. "HH Global's proposal and overall capabilities stood out versus the other suppliers. We look forward to working with them toward a customer-centric model across all our operations, meeting people at every step of their wellness journey."
HH Global will leverage an onsite team, its North American production capabilities, and its award-winning HHub technology platform for the engagement with GNC.
For more information on HH Global, visit www.hhglobal.com.