One for the Road
Hotel and travel-related items that make any vacation memorable
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If you're stuck on travel-appropriate items to try, take a look at some of these tested-and-true item categories below. At the very least it will help steer your creativity where it needs to go, and at best you'll have planned and sold a great promotion.
TOWELS
Why choose them: Not only do they have a big, colorful imprint area, towels are so durable and such commonly kept items, they make excellent choices for souvenir items. After all, as Anthony Romano, creative director for Pro Towels Etc., Pittsburgh, asked, "When was the last time you threw a towel away?" He pointed out also that towels are one-size-fits all, a gift of simplicity that is always welcome.
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Michael Cornnell
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