Warm and Toasty
Stay Fashion-forward
Fashion moves quickly, and end-users who want to keep up with fashion trends will want the next big thing. Perez noted that certain patterns and materials have been popular in recent years. “A couple of items that come to mind are a sweater fleece, the Regan, and a performance fleece, Lady Lancer [from Tri-Mountain],” he said. “[The Regan] is not your normal fleece. The look is different—it’s a smooth sweater-knit exterior with a heathered pattern, and the hand feel is soft, but the interior has that traditional textured fleece feel. This makes it very comfortable and more fashionable, in my opinion, [than] the standard looking fleece.” He attributed the Lady Lancer’s success to its moisture-wicking ability and vents, which suit milder winter climates.
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- Brendan Menapace
Brendan Menapace is the content director for Promo+Promo Marketing.