How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos

Logos that businesses tossed aside in the late '90s and early 2000s—the simple, flat, classic designs in favor of flashy, 3-D designs of the New Millennium—are coming back. Basically, the logos designed to look futuristic now look antiquated.

Pizza Hut has made what they call “Newstalgia” the cornerstone of their marketing and brand identity right now. In 2019, they went back to their original logo used from 1974 to 1999. But the idea of “Newstalgia” goes just beyond the logo.