Cinching up Sales
Science, mad, evil and otherwise, is full of failed hybridizations. Human flies, station wagons, minotaurs, the list of cursed things man has wrought on himself by combining things that shouldn't be is almost endless. Yet, in spite of the many failures, there are a few glowing successes. The Chipwich. Public Enemy and Anthrax's genre-bending crossover hit "Bring the Noise." And within the promotional industry, the drawstring backpack.
A happy mix of high-end, feature-loaded backpacks and the basic tote bag, the drawstring backpack is an extremely versatile item useful in plenty of different promotions. They can be dressed up with mesh vents and water-bottle pouches and used as a gym membership thank-you, or they can be paired down and given out in simplified glory to the 30,000 entrants at a big city half-marathon. Pack them up with with other great products for a giveaway bundle, or simply sell them empty to those in need of an extra bag. The possibilities are numerous and profitable.
Profitable sounds good, right? Just keep in mind that while you're considering all the different ways you can sell these bags, there are a couple of practical details worth knowing as well. What makes a good, sturdy bag, how to make sure your printing comes out okay, and even what items you're going to pair it with to increase your earnings are all things you should be thinking about when planning to work with drawstring bags. After all, sometimes the only difference between a project that yields a human fly and one that creates a delicious Chipwich is a smidge more planning and attention to detail.
"Most drawstring backpacks are going to be used and abused," said Richard T. Hennessy, vice president of BagWorld, El Monte, Calif. Because of the bag's rough and tumble destiny, you're going to want to make sure that your product is as well-made as possible. And what's the best way to check for a sturdy product? "The only way you can truly tell the quality of a drawstring backpack is to get a few samples," said Hennessy.