A Breath of Fresh Air
How outdoor products can improve your attitude and your bottom line
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Bill Lines, director of marketing for RoadPro, Palmyra, Pa., explained the most enduring of trends are those that are time-tested. He noted, "Name brand products are popular in the leisure products and camp gear arena, like Stanley drinkware, Igloo coolers and Esbit stoves. The rugged reputation of these brands are what end-buyers are looking for in outdoor products."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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