One of the most tried-and-true promotional products, imprinted drinkware is almost an accepted ubiquity in life at this point. This is great news if you're a distributor looking for a reliable promotion, because chances are any venue or event you can think of offers an opportunity to sell imprinted drinkware. At the bar, on the sports field, in the office, at the mall or even in the car, if a beverage goes in it, there is probably a logo on it.
Of course, the downside of near-infinite choices is the risk of option paralysis. Not a bad problem to have in this economy, but all the same, it would probably be nice to have your choices pared down a bit. To help you focus and brainstorm, here are a few examples of drinkware markets along with advice on how to best succeed in them.
Commuting and the office
Whether driving to work or sitting at a desk, it's hard to overestimate the value of a good tumbler. "Literally everyone I know has a favorite tumbler, and most of them were promotional gifts," said Damian Want, chief operating officer for 99CentPromos.com, Tustin, Calif. He reminded that tumblers are meant to be used on the go, so a good item should be durable and sized appropriately to fit into car cup holders. "Never forget that style plays an important role too," Want added. "A beautifully designed tumbler that connects with an individual's sense of style casts a warm glow on the brand imprinted on it."
He also recommended distributors use the oft-cited success of the promotional tumbler to their advantage, particularly for self promotion. "A great idea that has been proven effective many times over is to use tumblers as a self promo," he said. "Decorate it with a creative, but understated, logo and pack inside the tumbler another item such as a bottle opener." He also suggested including a business card and a punchy, short note that will both explain your services and grab the recipient's attention.